The 2012 Obama Presidential Campaign Research Paper - 1

The 2012 Obama Presidential Campaign - Research Paper Example The primary purpose of surfacing is to help determine the focus of the campaign (Smith 189). Barack Obama establishes the rhetorical theme for the campaign. Running for his second term, as he travels around the country, he begins to understand the concerns of the people, begins to relate himself to those concerns, and begins to develop solutions to issues that appear to be in agreement with popular opinion. The mass media reiterate Obama’s statements and hence help transform the issues and opinions into state or national concerns. Barack Obama officially declared his re-election campaign on the 4th of April 2011 (EM Publications (b) 18). The very first communication activity they engaged in was a promotional video depicting Obama supporters mobilizing for the re-election campaign. They used Facebook and Twitter to reach a larger target audience. Even the official announcement of his re-election plan was carried out through an online video that can be viewed on his campaign web site. The campaign started with the slogan ‘It Begins with Us’ (EM Publications (b) 18). Another communication strategy of the Obama campaign for 2012 was the decision to base the campaign in Chicago, where recent former U.S. presidents also based their re-election campaigns. On the 30th of April 2012, the campaign launched a new slogan: ‘Forward’ (EM Publications (b) 18). Basically, Obama had a massive campaign effort. Obama applied his 2008 campaign communications to reinforce his goals for 2012.

Financial analysis Essay Example | Topics and Well Written Essays - 2000 words - 3

Financial analysis - Essay Example It serves government consumers, individual consumers, small and midsized businesses, and education enterprises. Apple’s financial year ends on the last Saturday of September and has an approximate period of 52 or 53 weeks. In connection to this, the main aim of this paper is to take out Apple Inc. financial analysis. Financial Analysis refers to the assessment of the profitability, stability and viability of a business entity or project. It is based on information derived from the financial statements including the Balance Sheet, Statement of Cash flow and the Income Statement, a single financial statement cannot give full information about the firm but together they give useful information (Gibson 2012, pg. 6). It is useful in benchmarking that majorly involves comparison of different companies’ performance comparison or comparing the company’s performance over time. The information is also used by management and investors in decision making and forecast future performance. We analyze data as revealed by Apple Inc.’s annual Reports and also carry out ratio analysis that helps us discover more information about the business (Michelle 2012, pg. 45). Apple operates in different geographical areas including the Americas, Japan, Europe, Asia Pacific and retail operations, it is hence involved in segment reporting and all the information from various sources is consolidated and used as the company’s financial information from which the company’s performance is analyzed (Brooks 2012, pg. 86). This paper aims to analyze the financial statements of Apple Inc from 2011 to 2013 to determine which year was more profitable, that is, time series analysis. The results could also be useful in performing industrial analysis which involves comparing one company’s performance to another in order to determine which one is doing better. Measure the ability of

Consumer Participation in Mental Healthcare in Australia Research Paper

Consumer Participation in Mental Healthcare in Australia - Research Paper Example The optimistic logic of mental health is that it leaves a special variety of stress on human emotions while mental illness conducts negative stress on human thoughts and actions. However, mental illness is not subjected to any physical illness or disease but considered, as a psychological disorder in humans ((Editor),H. Tristram Engelhardt Jr (Editor),S.F.Spicker ). During 1970’s, it was widespread that mental illness and mental health were the two different shaft of a continuum. Since, there are varying degrees of health and sickness that indicates a person’s behavior, a thin line is present between mental health and mental illness. However, one may become sick from being healthy subjective to enough stress and anxiety in social environment. Likewise, in 1980’s, this theory was rejected by (Michel’s and Marzuk1993; Wilson1993) stating that a person can either be sick or healthy (, Department of Health). According to this statement, mental illness in a per son is demonstrated by its abnormal behavior. For example, schizophrenia, anxiety, depression, anger, aggression and substance abuse etc. In addition, the sources of mental illness are biochemical, biological, neurological or genetics. Mental health delineates self-esteem, self-actualization and realization, ability to fulfill desires, and significant relationships. Consequently, mental health is far more different from mental illness (, Department of Health).   Subsequently, Australia and New Zealand have been working significantly in providing mental health care facilities to the consumers, as a result, the country’s national policies, effective strategies and legislation have been prepared.  

Using an event case study of your choice, discuss and analyse the role Essay

Using an event case study of your choice, discuss and analyse the role and evolution of events and their impact on society - Essay Example They were competing in 43 events. As from the year 1994, the Olympics of summer and winter have been done separately and have been alternated after every two years. The Olympic Games were closely related to the religious festivals of the cult of the Zeus. It was not the Integral part of the right. Indeed, they had a unique behavior and their aim was to show the physical qualities and the tremendous performance of the young generation. In addition, it was aimed at fostering good relations between the cities in Greece. According to the views of the specialists, the games had vital importance to the religion and owed them their purity. The Olympic Games are the sole and complex scheme, and its extent, range and complexity are like no other. Therefore, following this reason, for a town to host a fruitful Olympic games, many years of keen and precise planning is required, with all the relevant authorities, organizations and stakeholders working in unity together. Many games are played in the Olympics. These games include Rugby, athletics, Badminton, Judo, Olympic, Swimming, Boxing, Table tennis and many others. The beginning of the Olympic games is buried deep in the ancient times. Historical records show that a weird Olympic was played in Egypt 3,000 years ago and Ethiopia it was played 1000 BC. Several museums give evidence of this event played in Greeks and Romans. In South Africa, history states that Olympic was played in Aztec Indians before Columbus landed in the new universe. The current game of Olympic advanced in England in the early 18th century. It evolved mainly in the schools of England. The first competition done for Olympic for men was in 1908 games in London Olympics, in England. Ireland, Scotland and England were the main competitors. Olympic had many controversies since it was started. After appearing for the first time in 1908, it was subsequently dropped in the 1912 event. It then appeared in 1920, in

Organizational theory and design Assignment Example | Topics and Well Written Essays - 500 words - 1

Organizational theory and design - Assignment Example According to Tseng (2003), mass customization is production of services as well as products that meet customer’s needs at personal level. This is where the customized products reflect the normal production cost but unlike a normal product, they meet more needs. Firms, just like manufactures, have their main objective as customer satisfaction. Therefore, incorporating mass customization in firms will greatly impact in service provision and customer satisfaction. There are various types of mass customization that firms can put into consideration in implementing mass customization. These types include transparent customization, adaptive customization, collaborative customization, and cosmetic customization. Collaborative customization involves seeking firsthand information from specific customers on the kind of product they would prefer. On other hand, adaptive customization is where a firm produces products that are standard and customizable to the hands of the final user while transparent customization involves production of unique for specific customers. Finally, cosmetic customization involves producing a standard product but they are marketed in unique ways to different customers. For firms to succeed in mass customization they need to capitalize on investigating more on customers’ needs in relation to service provision. This can be achieved through market research such as identifying the market niche that need to be satisfied, its uniqueness and finally the target market. For example, in the banking sector the services are custom made according to the needs, age, gender, and income levels of its customers. Superior management in any firm involves the managers personally coping with situations that ought to be learned through the help of their experience and interpretation of the surrounding environment (Pine and Davis, 1999). Formal training

Sensory Perceptions Essay Example for Free

Sensory Perceptions Essay Provide at least three (3) reasons for believing in the accuracy or inaccuracy of sensory information. The inaccuracy of sensory information is based our experiences in life or what we experiencing at any given moment. Our sense organ is working when something arouses our nerve cells called receptor in a sense organ (Thinkquest.org. 2011, p.1). Our sight, smell, hearing, taste, and feel are part of our physical awareness. Each sense collects information about how we view the world, self and things, which detects changes within our body, mind and thought patterns (Carter, Aldridge, Page, and Parker. 2009, p.76). Our senses may not deliver accurate data to our brain if our thoughts are not clear. We have been alerted by scientist and philosophers that our sensory information is superficiality (Kirby and Goodpaster. 2007, p.56). All through our life, our senses have enriched our brain in which the senses and the brain are link as we think (p.55). Our inaccuracy of sensory information is limited when there’s an illness, lost of job, exhausted, or death. When demands we face exceeds our ability to meet them, we will feel stressed or anxiety, which affect our ability to use our sensory information. Also our sensory of information have limitations; what smells pleasant may not taste pleasant, a week ago, I brought four peaches from Giant, they were beautiful, nice color, firm texture, and they smelled good, however, they tasted horrible! not one, all of them. Basically, our senses are imperfect. My beliefs in the inaccuracy of sensory information. Identify and describe at least three (3) factors contributing to the accuracy of sensory data. Being observant, looking at things in small details and describing what you see in your owned words (Kirby and Goodpaster. 2007, p.58). Dr. Rita Carter tells us when we look at a scene, we have the impression of seeing all of it at in one glance or we just typically pick out just a few tiny details (2009, p.85). Once we change our habits how we see things, we will realized that no two things are alike. Hearing is the most crucial to our sensory data (Kirby and Goodpaster. 2007, p.59). To become a better listener, we must want to listen which a factor contributing to the accuracy of our  sensory data. According to the book Thinking (2007) â€Å"We can extend our senses by willing and by trying to absorb more intensely the sensual information around us†, this step would be contributing factor to the accuracy of sensory data. We can keep our thinking revitalized and razor-sharp through interaction by sharpening our sensory data by focusing on one sense at a time, writing with the opposite hand, going home or to work in a different direction. The tools I use to help me with my sensory data: (1) ask questions, (2) listening to my inner self or tune in to my conscious, (3) what is my mind set, angry, upset or depress, and (4) using the material in my book Thinking (2007) as a guide to improve my sensory data. Discuss the roles of â€Å"nature† and â€Å"nurture† with regard to the interpretation and evaluation of sensory data. Nature and nurture are the two factors shaping the way our brain functions (Carter, Aldridge, Page, and Parker. 2009, p.192). Nature refers to an individual’s set of genes inherited from his or her parents. The brain is also altered by the nurture which is all the environmental in which an individual is exposed to throughout life (p.192). Nature is a persons biology is his or her destiny, ultimately, whatever experiences he/she has in life positive or negative. I have childhood friends, who came from well to do family, college graduate, great career in the government, lived in nice home, parents were always nice and pleasant. Later on in life, I found out she was sexual abused by her father and eventually she turned to drugs. The experience of my childhood friend has shape the way she behave as a person and changed my ways of believing and thinking what appears to be good is not always necessary true. I did not see the false face of her father, because he was always nice and pleasant. With my childhood friend’s experiences, I’m mindful of my sensory before I make any decision. Have I slipped, yes and I know why. Nature or nurture, every single life experience we have comes to us through our sensory data. References Carter, Rita. Aldridge, Susan., Page Martyn., and Parker Steve (2009). The Human Brain Book. Kirby, Gary and Jeffery Goodpaster. (2007). Thinking, (4th ed). Edition for Strayer University. Upper Saddle River, NJ: Prentice Hall Thinkquest. (2010). Introduction to the senses Retrieved:

Creation of a Theatre Booking System

Creation of a Theatre Booking System Emmett Harkin Cathal Murray Conor McCallion Bebito Jacob The problem brief which we have decided as a group is the Theatre booking system. The problem is that the theatre wants to develop a new ticketing system for the customers. This system can be a terminal located in the theatre, mobile application, or interactive device. The system needs to consider how information relating to events, seating plans is displayed. The reasons why we are undertaking this project because there are many problems we can fix as a team for example: If you make a payment many theatres make it difficult to cancel tickets so you dont get a refund on tickets. Language Barriers when displaying the interface site, Customers could make the mistake of choosing the wrong seats and the wrong night and the payment problems after the customer makes the booking on the tickets so their card might not have been accepted and requires to start the process over again and the aim is to make this system simplistic as possible for the end user. But The main problem that we are trying to address within this system is displaying the availability of seats for each performance within a time limit.   So, when the users are looking for tickets for a specific performance then there should be a time limit of 5 minutes for each person so they reserve those seats depending on how many tickets they are looking for because they will be more than one customer on the one server trying to get those tickets and seats for the specific night. The customer might change his/her mind and cancel those tickets for the performance so the other user can buy the available tickets. It will then display the seating plan and what seats are available on the night of the performance. Some customers may require disability assistance so the user can tick the checkbox and a line of text which will provide the best seating for this person and it will make sure that there will be someone seating beside this including with another person. This topic requires investigation because as a team we can fix the problem above and what were trying to address to make sure that the customer gets the best experience of the interface and can follow the process of fixing the problem of the current system.       2.1 PACT Analysis People With the booking system being available to everyone this means it should be as generic aspossible to ensure all users have an equal chance when using the system. All users will have different physical ability, computing knowledge etc. so this means that the system must cater for all. There will be a help page with a user guide so no matter what level users are at they will be able to navigate through the website with ease. The layout of the website will be simple and consistent to ensure a professional look which will again ensure easy navigation for the user. Activities With this application it should be effortless for users purchasing a ticket for a show andthere will be multiple ways in doing this, e.g. searching for a show by genre. The process in purchasing a ticket is very simple, first choose the show they would like to see, which ever date and time and then confirm the booking of the ticket(s). Once the ticket(s) have been booked then the user will be given a reference number which they will have to bring to the theatre with them. This reference number will be entered into a kiosk and their ticket(s) will be dispensed. Context The context in which a theatre customer is presented depends largely on the circumstances which the customer finds time to order theatre tickets for a specific performance. There may be non-English speaking people who wish to buy tickets. Therefore, we could have a language changing facility where a dropdown menu showing displaying a language text as well as a national flag to make selection more convenient. People who visit the website may be sight disabled, and many older people possess this disability, in this case a pan and zoom facility might be introduced. Technologies A webpage may be viewed on a variety of devices. These could be PC,laptop, internet TV, mobile device such as smartphones, etc.   we will have to make the webpage viewable for different sizes of screenwith input and output selectable and viewable by allocating ample space for controls and viewable images. We should also consider the constraints of the small space of a webpage presentation on a mobile device. Controls likewise must be sized appropriately on a mobile device for more convenient use by the user. 2.2 Persona User Stories Conceptual Scenarios and Concrete Scenarios Name: John Parker Gender: Male Age: 45 Education Level: Degree in Computing Occupation Level and Job: Senior Systems Analyst 10+ years experience Income:  £40,000- 50,000, Family Life: Married with two children Personal interests/activities Enjoys different types of genres of performance: Including  Comedy, Musical, Opera and Variety Shows etc. And like watching sports like football  and golf. Knowledge level of the system we are developing for is for an experienced  user as John works within the computing business as a senior systems analyst and  has a degree in Computing and has also over 10 years experience in this field. Attitude towards and level of interest in the system John is very interested in the  workings of this system and is very eager wanting to know how the required system  needs to work and how to make it as easy as possible for John to work this system as  he is already an experienced user. User Stories John decided to booked a performance for les Miserables on the  Thursday 20th February 2017 and 19.45pm for two adults, two children and Johns  Mum who requires assistance. The total cost for the five tickets altogether costs  Ã‚ £109.50.   But the problem was that John would not make the show due to working  duties and he needs to change the date of the performance and doesnt want to cancel  the tickets. So, John rang the theatre box office and John asked if they could change  the date to the Friday the 21st of February at 20.00pm and they confirmed that it will  be the same price and same seats and they will be assistance required on the night  of the performance. Conceptual Scenarios Booking a theatrical performance- People which have the basic computing skills will be able to contact the theatre box office anytime via the internet by searching for the contact number and rectifying any changers that can be made and will be able to book tickets, choose a time and date. The John will receive confirmation of the performance. Concrete Scenarios a Booking a theatre performance John needs to change the date and time for the show which is next week. The date and time will need to be tomorrow around 7.30-8pm. John uses his PC and the internet at his work. He has no difficulty in checking his theatre booking system. 1. He logs in My Account and check is booking and clicks on change date and time and then receives the confirmation of the change date and time of the performance. (See Appendix for More Scenarios and User Stories) 2.3 Use Cases 1. Searching for performances- When a customer enters the website of the main page the customer can search for the different types of performances in the whats on page within the main page the customer can scroll down sorted by date or can search for a specific performance in the search box within the header of the page. (See Appendix for more Use Cases to support information) 2.4 HTA Analysis Customer Purchasing Ticket for Booking Performance 1. Selecting a Performance, 2. Checking/date Availability, 3. Ticket pricing/selection- (3.1 Ticket pricing Families, 3.2 Ticket pricing concessionary/disability, 3.3 Ticket pricing adult, 3.4 Ticket pricing child, 3.5 ticket pricing infant), 4. Seat Selection  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚     Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   5. Make a payment (5.1 Payment via debit/credit card, 5.2 PayPal, 5.3 Cash)  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ €šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   6. Generate Tickets/Receipt (6.1 Deliver ticket via post, 6.2 via email, 6.3 reserve at local theatre) (See Appendix for more HTA Analysis) 2.5 Requirements Specification We have refined and prioritised the Requirements using the MoSCoW approach into a detailed requirements specification. (See appendix for interview and questions and more prioritised requirements). Must Have The Theatre system must provide the user with information of all current shows The system shall enable customer or visitor to view list of performances displayed at each venue by date and time. The system must provide the user with information of upcoming events/shows The system must allow users to book a quantity of tickets for a show within a time limit. The system would have allowed seat selection for people who need assistance because according to the guardian Disability people would get the worst seats when watching movies or performances (www.theguardian.com) The system must provide users with a booking confirmation Should Have The Theatre system shall have search function. Customer can search performances based on performance name, date, time and venue. The booking system shall function to create account. The system shall record all the following data from the customer, except for the optional fields, all other data is mandatory. Could Have The speed of the system will allow customers to reserve tickets quickly. The system must have backed up data every 24 hours and the backup copies stored in online cloud information service Wont Have (For later development) The system shall have username and password recovery function. The system shall ask Security Questions that customer entered during registration. 3.1 Sketches/Screen Design of Storyboard of the Foyle Theatre booking System 3.2 Sketches of Site map/Navigation Diagram for purchasing Tickets 3.3 Wireframes of the Home Page and Performance Page (See appendix for more Wire Frame design of the interface). 3.4 UI Mock-up/Paper Prototype of Home Page and Choose Performance Page (See appendix for more UI Mock-up/Paper Prototypeof the interface). http://guides.library.ulster.ac.uk/content.php?pid=459328sid=3760470 https://www.theguardian.com/film/filmblog/2011/aug/25/disabled-cinemagoers-worst-seats-campaign http://www.reallyusefultheatres.co.uk/our-theatres/about/adelphi/30 http://www.delfontmackintosh.co.uk/Theatres/NovelloTheatre/NovelloTheatre_Access.asp http://www.shaftesburytheatre.com/your-visit/access-information/ https://www.eno.org/your-visit/disabled-access/ http://www.theatrepeople.com/info/frequently-asked-questions https://help.ticketmaster.co.uk/why-is-there-a-time-limit-when-i-book-tickets-online/ https://www.eventbrite.com/support/articles/en_US/How_To/how-to-increase-or-decrease-the-amount-of-time-to-complete-an-order?lg=en_US www.gentingarena.co.uk/venue-info/disabled-visitors/ http://www.millenniumforum.co.uk/about-us/accessible-facilities/ https://www.cheaptheatretickets.com/london-theatre-access/ https://www.nationaltheatre.org.uk/your-visit/access www.malvern-theatres.co.uk/your-visit/disabled-access https://www.nationaltheatre.org.uk/your-visit/access https://www.moneyadviceservice.org.uk/en/articles/money-saving-tips-and-discounts-for-disabled-people Persona User Stories Conceptual Scenarios and Concrete Scenarios Name Michael      Gender MaleAge 20Education level University StudentOccupation and level at job Part time sales advisorIncome  £8,000 + student loanFamily life In a relationshipPersonal interests/activities Football and computingKnowledge level of the system you are developing for Experienced user as he studies computing at university Attitude toward and level of interest in system Interested in the new system because there is a way of reserving a ticket Story: I am planning on buying a ticket to a show in the theatre to surprise my girlfriend for  her birthday. The problem I have is that I am unable to purchase anything online  because I dont have a credit/debit card. Everything I buy needs to be paid for with  cash. So, I was hoping there would be a system implemented that I could reserve a  ticket and then pay with cash whenever I get to the theatre. With me being at university  and, working part time I will have to find out the times of each show and what days  they are on and either book it off with work or try and fit in with my days off. Conceptual Scenario: Purchasing a ticket For a user looking to purchase a ticket then there are multiple options for doing so. These would be paying with credit card, PayPal as an option or if the user doesnt  choose paying by card then they have an option to reserve a ticket and then pay by  cash when they arrive at the theatre. Users can also search through different shows  for different dates and it will show what time these shoes commence at. Concrete Scenario:Michael needs to book two tickets for him and his girlfriend to see a show for her birthday. He does not own a debit/credit card so he is unable to book a ticket online. With his university commitments and him working part time he has no time to go to the theatre and sort it there. This means he will need to reserve a ticket and then pay for it with cash when he arrives. He then needs to check the website for all dates and times of each show to sort a show that he is free for. Name: Sean Gender: MaleAge: 34Education: BSc Computer ScienceFull Time/ Part time Job: Full time ProgrammerIncome:  £34,000.Family life: Married, 3 children under 6. Hobbies/activities: Rugby, Gaelic and Computing Knowledge level of the system you are developing for: Experience in C++, C#, Java and HTML learned through university degree. Interest in system: The existing system doesnt accommodate the purchase of snacks online. Persona: I have persona I have chosen is that of a family who wants to pre-buy the snacks for the cinema in order to get into the theatre faster and with less hassle. Currently it is not possible to pre-buy snacks or drinks online. The family wants to pre-purchase the snacks along with their tickets so they can get into the cinema without having to wait. Story: A family wants to pre-buy the snacks along with their cinema ticket. There are three children under the age of 6 in the family. The parents had a negative experience at the cinema before on a release of a major title. They found that it was difficult to wait in a long line with three kids and the whole process lasted over half an hour. By pre-purchasing the snacks, they wouldnt have to wait in the long line and instead go in without having to wait. Conceptual Scenario:The customer will have the option to pre-purchase a variety of different foods and drinks online. Only the most popular foods will be made available online in case there is an issue with their availability. The customer can pay for the snacks with a credit, debit card or PayPal. Once the ticket is ordered an email will be sent to the customer. The email will have a digital copy of the ticket with seat allocations and a unique key that will be useful later. Once the customer is at the cinema, they can avoid the regular line and go to the ticket machine where they have to enter the code they received in the email and print the ticket. Once the ticket is printed they can go ahead to the barrier and scan the ticket to access the theatre. Once the ticket is scanned staff working in the kiosk are prompted with the snacks they ordered and their seat allocations so it can be brought to them before the movie. Use Cases 2. Booking some performance/performances- When the customer has chosen their performance the customer can choose how many tickets that the customer wants and choosing the seat selection for the person/people for this performance on the specific data the customer has chosen. 4. Payment of performances- When the customer has chosen how many tickets he/she wants and picked the seats required, the customer can make the payment on tickets by a few payment options either credit/debit card, PayPal, or cash at the theatre. 5. Generate Tickets/Modify Tickets When the customer has completed the payment of the tickets the customer will getting a booking ID number and would say congratulations on buying your tickets and they will be delivered to you by the choice of the customer wants for example by email, by post or reserve and collect at the theatre. 6. Update Shows of Performance- The Theatre Manager is responsible for making sure that the shows will be updated and no old shows or shows that are over are displayed to the customer and will also show new shows coming soon to the theatre. 7. Generate Reports-   The Theatre Manager must make sure that the reports will be generated every few weeks about how many people are attending each show? what is the most popular night within the theatre for a show? How much money is incoming per show? How much is required outgoing to pay the staff and performers within the theatre? 5.3 HTA Analysis- Modify tickets, Generate Report, Manage Theatre Information 1.Select My Account to login for modifying select tickets, 2. My account requires username and password, 3. Cancel Tickets (3.1 Full Refund within two days before performance, 3.2 Partial Refund if cancel within one day of performance, 3.3 No Refund if cancel tickets on the day of performance), 4. Change Performance(4.1 Change Date/Time of performance depending of availability within five days of performance, 5.2 Change seating plan depending on availability within five days of performance) 5. Confirmation of change via receipt Group and Order Report by Date, 1.1.1. Enter Start Date, 1.1.2 Enter End Date 1.1.3 View Report pricing/selection Group and Order Report by Show- 2.1.1 Choose show from list of shows,2.1.2 View Report. 1.1 Add Show, 1.1.1 Look for available date in calendar, 1.1.2 Enter Show information, (1.1.2.1 Enter Name of Show, 1.1.2.2 Enter Show Images, 1.1.2.3 Enter age view rating) 2.1 Edit a Show , 2.1.1 Look for a show in list, 2.1.2 Modify show information(2.1.2.1 Modify name of show, 2.1.2.2 Modify show images, 2.1.2.3 Modify age view rating), 2.1.3 Submit information, 3.1 View a show(3.1.1 Look for a show in list and select it), 4.1 Delete a show, 4.1.1 Look for a show and select it, 4.1.2(automatic deletion of show when date expires) Requirements Specification We have refined and prioritised the Requirements using the MoSCoW approach into a detailed requirements specification. Must Have Username Password Password Confirmation. First Name Last Name Street Address 1, Postcode, City/Town Country Telephone Number Mobile Number Should Have Bank/Building Society name Card number Sort code Expiry date Issue date Security key Could Have Fax Number (Optional) Foyle Theatre Priority Member Card Security Questions Security Answer Check box, whether customer want to receive newsletter via email The system shall send activation link via email to customer to activate the account. Wont Have (For later development) Develop an Android Application system Develop an IOS Application for this system Interview Transcript Interviewer: Name? Stakeholder: James Gallagher Interviewer: Company / Department? Stakeholder: Foyle Theatre Interviewer: Title / Role? Stakeholder: Manager Interviewer: Primary responsibility? Stakeholder: To ensure that every night the theatre runs as smoothly as possible Interviewer: What tasks are you responsible for completing? Stakeholder: I would have to plan any events for the coming future, I would ensure staff are trained to the highest level. I also discuss different matters with other theatre managers to ensure I can keep the theatre as up to date as possible. Interviewer: To whom are you responsible for performing these tasks? Stakeholder: To both my staff and to the customers Interviewer: What problems do you run into in your day-to-day work? Stakeholder: Typical problems would be, customers sitting in the wrong seats. Customers not having reserved the correct number of tickets before arriving. Customers arriving at the wrong time for the same show. Customers arriving to a different show than what they bought a ticket for. Interviewer: Is there a standard way of solving it, or do you have a workaround? Stakeholder:These problems can be solved but it is normally down to the customer to help us out, for example for anyone sitting in the incorrect seat if they will be asked to move or if not we would ask the people who reserved these seats to sit elsewhere if they dont mind. Interviewer: Why is this a problem? Stakeholder:Its a problem because some people need the seats they have chosen due to disabilities or whatever. Interviewer: How do you solve the problem today? Stakeholder: If anyone is in the incorrect seat they are asked to move to the correct one. Interviewer: How would you ideally like to solve the problem? Stakeholder: For there to be no problem in the first place, everyone sits in the seat they have chosen or the seat assigned to them. Interviewer: Who will be the users of the system? Stakeholder: Our customers Interviewer: What level of education or training do the users have? Stakeholder: Their levels of education will vary Interviewer: What computer skills do the users have? Stakeholder: Any computer skills with customers will also vary from beginner to an experienced user Interviewer: What training needs do you expect for the future system? Stakeholder: All staff members will need training but the levels will vary as some staff maybe more experienced than others. This will be the same for the users Questionnaires This is a sample questionnaire which we have giving to customers about the system and about the Foyle theatre as well.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Customer 1 Customer 2 Customer 3 Wireframes 5.6 UI Mock-up/Paper Prototype